New Era

BRAND NEW - these Australian Made face masks are the latest AFL Licensed product.    - This item is a quick to market product to help our Melbourne based supporters wear red & white with pride.   This 3-layer face mask has elastic...

The Core New Era Adjustable - 100% Cotton - Adjustable Snap Back

The Core Women's Fit Adjustable The cut and contours are specifically developed for women's sizing. - 100% Cotton - Adjustable Cloth Strap

The Core New Era Adjustable - 100% Acrylic  

NEW ERA’S MY 1ST INFANTS CAP ARE FOR BABIES AGED 0-2 YEARS.It's never too early for baby to start supporting the Sydney Swans! Especially designed for littlies, these snapbacks have NO BUTTON on top or any other small, hazardous parts. It's 100%...

The new stretch 9FIFTY Snap features: Lower crown  Pre-curved peak (and curvable) Elastain stretch band  Adjustable snap back  

The Story of the Black Swan – Guunya In the dreamtime lived a beautiful white swan. It was graceful and elegant and had beautiful white feathers amongst all the birds the swan was the most beautiful. We call him Guunyu. He lived in the waterways...

Its the little things that matter. - Plush knit beanie - Subtle hem-line on fold-over (prevents distortion) - White pom 

The Core Women's Fit Adjustable The cut and contours are specifically developed for women's sizing